KATE UPTON USES SEX TO SELL HEADPHONES

Skullcandy, a manufacturer of headphones, has announced the formation of a “Supermodel Crew” that will ostensibly be used to sell––what else?––headphones. In a press release the company welcomed 2012 Sports Illustrated swimsuit cover model Kate Upton to its new “Crew,” stating that “Skullcandy has collaborated with some of the world’s greatest athletes and artists and today we’re excited to add Supermodels to that roster.”

The above photo, taken from the website’s “exclusive gallery” shows Upton wearing a pair of the company’s headphones.

The use of sex in advertising is certainly not news, but it seems to be getting more and more ubiquitous. What I want to know is why, exactly, did Skullcandy do this, and why did they have to go to the extreme of having the zipper to her pants be unzipped? Is there no end to this kind thing?

Photo courtesy of Skullcandy.com

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4 thoughts on “KATE UPTON USES SEX TO SELL HEADPHONES

  1. […] women as sex objects is certainly not new; some examples on this website include Kate Upton selling Skull Candy headphones and how Axe ads often depict women. In this instance, Ford […]

  2. […] how ads can objectify women, as in the case of Axe (above left), Kate Upton’s poster for Skullcandy headphones (above middle), and Ford of India (above right). As I’m sure you know, ads like these […]

  3. […] piece in the collection would appear on their Facebook wall.” Like previous cases involving Skullcandy, the punk rock band Green Day, and (more recently) Equinox, here we have another case of sex being […]

  4. […] the alternative? To produce something like what Ford of India did, or to use someone like Kate Upton to sell your product? Many thanks to Krissy Weidmaier for bringing this video to my […]

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