On November 18, 1978, 909 people died after drinking cyanide-laced Kool-Aid at the behest of Jim Jones, the head of the People’s Temple Agricultural Project. The dead included men, women and children (see the photograph above), as well as Congressman Leo Ryan who was gunned down by Jones followers at a local air strip. Jonestown, the name of the intentional community, was located in Guyana, South America.

In 2011, La Señorita Mexican Restaurants ran the billboard below. The restaurant chain’s vice president of marketing told the advertising blog Adrants, “while we know that not everyone will get the humor of our ads and we accept that, we do not expect that our ads will offend people.” Do you agree? Given that the billboard appeared more than 30 years after “the massacre,” is that enough distance to make light of it in an ad?


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  1. […] According to NBC News, this was the company’s response: “It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such. The one-of-a-kind item was purchased as part of our sun-faded vintage collection. There is no blood on this shirt nor has this item been altered in any way. The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray. Again, we deeply regret that this item was perceived negatively and we have removed it immediately from our website to avoid further upset.” The shirt had been selling online for $129. Perhaps one Twitter user said it best: “Nothing says young and hip like a 43 year old massacre.” This reminds me of another case involving a massacre, La Señorita Mexican Restaurants. […]

  2. Hi there all, here every one is sharing these know-how, so it’s pleasant to read this website, and I used to pay a quick visit
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  3. Why people still use to read news papers when in this technological globe everything is available
    on net?

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