K-Mart, the brand that has given us some memorable broadcast ads like the “Ship Your Pants” ad and the “Big Gas Savings” ad has come out with a new co-branded Christmas ad for Joe Boxer boxer shorts. The ad, above, features a number of boxer-clad young men, playing … um … “Jingle Bells.” Some may find this ad funny, while some may feel that it crosses the line of decency. Steve Hall, of the advertising blog AdRants, writes that the ad probably won’t generate much backlash. “However,” he asserts, “[if] it were six women spinning jingle bells from atop their lingerie-clad boobs, that would be another story entirely. Reverse standard? Double reverse standard?” What do you think?
Is K-Mart’s Ad a “Reverse Double Standard?”