Marketing Cases

Following is a list of marketing ethics cases alphabetized by company name:

Adidas

How a Broken Leg Sells Merchandise

Ford

Ford India Ad Points to Need For Reflection

GoldieBlox

GoldieBlox and the Breaking of Stereotypes

Hallmark

Is Hallmark Being “Homophobic?”

Nike

Nike: Forgive Tiger Woods Because He’s Winning

Pepsico (Mountain Dew)

Racism, Advertising and the Selling of Soda

Skechers

Skechers and its Message(s) to Girls

Target

Target and the Pregnant Teenager

Unilever (Dove)

Unilever’s “Photoshopped” Hypocrisy

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